Mar
18
Home Based Businesses and Web 2.0
ByWhat the heck is Web 2.0, anyway? Do you know? Have you wondered?
Let me see if I can put it in the simplest terms possible:
Web 2.0 is not about changes in the world wide web itself. Web 2.0 is a difference in how people are using the web.
The days of static sites where people visited your company’s web site, read about what you do, looked at pictures, and got the information they were looking for about your products or services are gone.
I remember our very first web site in 1995. We entered this great unknown world kicking and screaming the whole way. (Thank you, Thomas!) We were among the first coaches to have an internet presence and we were pretty proud of that site. It was simple with only a few pages of information but, at the time, it was enough.
Our coaching site, SPARCK International, is now in it’s 5th evolution and is in the process of being morphed into a Web 2.0 site.
So back to Web 2.0 …
The new internet is about communication and interaction. People want to be able to participate in discussions and to share information.
Web 2.0 provides the means for users to add content to web sites. That’s what all the social-networking sites are about. You Tube, Facebook, My Space are all Web 2.0. Twitter is Web 2.0. Users are creating the content on their own sites and on other people’s as well. People are connecting and they like it!
All our Home Based Business Authority sites are being created with the "new internet" in mind. They are all being built using the WordPress platform. Whether the site is a corporate site (Home Based Business Authority), a sales page (Home Based Business Starter Kit), or our authoritative blog, we are using WordPress.
Most of our sites will invite participation. We want it and, more importantly, our customers want it.
I’ll talk a little more about some of the ways you can use the Web 2.0 social-networking to your advantage in your home based business in future posts. In the meantime, if you do nothing else, convert your website (or build it) to a WordPress blog and have a page that invites the participation of your visitors. That will be a great 1st step into the world of Web 2.0!
Written by Laura Hess