There are lots of things that impact the success of a home based business.  Many of them are out of our control or can only be slightly influenced by us.  But there’s one that is absolutely under your control.  What I’m referring to is how you come across to people.  Do you sound credible.

Ok, I can hear you say, "what are you talking about?  Of course I’m credible."  How do you know?

What’s your proof?  Just because you think you’re credible, that doesn’t mean that’s how other people hear you.  And no, I’m not suggesting you’re lying.

Studies have shown that when communicating with another person, the words you use only account for about 7% of the effectiveness of what you say.  55% is from body language and the rest (35%) is your delivery.  (Tone, pacing, etc)  So if you are only focused on the words you use, your effectiveness (your credibility) may be far less than you expect.

Even Napoleon Hill, in his powerful book "Think and Grow Rich", says one of the characteristics of successful people is that they speak with an authoritative voice.  They ** sound ** like they know what they’re talking about.  And lets face it, if you don’t sound credible, why would anyone want to do business with you?

 

 

 

 

Written by Philip Cohen